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DATA MANAGEMENT CONFERENCE

ASCOT, Berkshire U.K., October 3rd 2008 – Silwood Technology Ltd today announced that it is sponsoring the prestigious European DM&IQ conference which takes place in London, Victoria from 3rd to 6th November.

Graham Simpson Managing Director of Silwood Technology:
“We are delighted to be involved in this conference which brings together many of the leading vendors and experts in the fields of Enterprise Data Management, Information Quality and Metadata Management.

We now count many of these speakers, vendors and conference attendees as partners & customers as we extend our position as the leading vendor of Enterprise Application Package metadata intelligence toolsets.

The fact that so many major companies are attending this conference is testimony to the real data management issues that organisations face in the current economic climate. Issues that are no longer just technical, but instead go right to the heart of the business.

Key areas such as Business Intelligence, complex Application Integration, Data Quality and Governance are all critically dependent upon organisations having a sound understanding of its complex range of data assets.

Arguably there is no more complex or critical data asset in an organisation than that contained in key operational ERP & CRM packages. As such we see an ever growing demand for more sophisticated ways to view and understand the data architecture of these critical enterprise systems.

Enterprise Application data transparency & integration issues are our lifeblood and we are committed to developing Saphir technology to meet our customer needs for ever more sophisticated ways to analyse, view & share the data architecture of their critical operational systems.

Such real world metadata challenges require a sophisticated means of analysing these environments as implemented at an individual organisation. Simple data modeling is not the answer.

Saphir remains the only tool that gives architects & modelers complete control over this analysis process to build Domain Knowledge expertise and the ability to communicate the results as meaningful models.

About Silwood Technology Ltd

Silwood Technology is the leading supplier of tools & services that enable enterprise architects and data modelers to explore, document and visualize data structures of large Enterprise Application Packages such as SAP, SAP BI, PeopleSoft, JD Edwards, Siebel and Oracle E-business Suite.

Silwood Technology�s unique toolset, Saphir allows users to build up their own domain knowledge of these complex application packages in support of key projects such as BI, Data Lineage, SOA, Enterprise Architecture, MDM and EAI.

Visit www.silwoodtechnology.com to find out how you can use Saphir technology to ensure that your enterprise applications can be fully integrated with your corporate metadata management strategies and modeling toolsets such as CA ERwin, Sybase PowerDesigner, IBM Telelogic, Microsoft Visio, Embarcadero ER/Studio and leading repositories such as ASG Rochade.

For further information contact: 
Sue Edwards (sedwards@silwoodtechnology.com)
Silwood Technology Ltd,
Technology Transfer Centre,
Silwood Park, Ascot,
Berkshire, SL5 7PW, UK

Telephone: +44 (0)1344 876 553
Fax: +44 (0)1344 876 554

Note: SAP is the trademark or registered trademarks of SAP AG. All other company and product names may be trade names or trademarks of their respective owners.

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