“Through 2022, only 20% of analytic insights will deliver business outcomes” (Gartner, 2019)
“plus ça change, plus c’est la même chose”
It seems strange for many companies to admit that despite countless years of investment in complex reporting, BI and analytics systems, they still have an issue getting to the right information at the right time in a way that informs better decision making.
As companies grow, change and develop, sound BI and analytics becomes harder to implement. It’s always surprising to hear many of the biggest brands in the world don’t know exactly how many customers they have, where they are most profitable or why some critical data points are missing. Problems arise when data models don’t reflect actual business activities. Suddenly there’s a compelling need to return to basics, to identify the most enduring sources of truth and move forward from there.